Once a year, we look for the very finest talent from our 17,000 baristas worldwide, to compete at the Barista of the Year competition. The contenders are judged on a number of criteria, including technical skill, presentation and personality. But critically, they're also judged on the passion they show for their craft - an essential ingredient of every cup of Costa coffee.

The eventual winner is hailed as the Champion of Champions. Why do we invest in this competition? To celebrate the art of coffee making. To recognise and reward the incredible work of our people. And to maintain the standards of excellence that we live by. Because we believe that coffee is more than just a drink; it's a way of life.